NUTEC Cradle to Cradle Fair in Frankfurt

Nutec stands for: Nutrients- Upcycling- Triple Top Line - Eco-effectiveness- Community and is the name of a fair/ congress, that was held in Frankfurt Messe, Germany from the 12th - 14th November this year. 

This is a rather long entry documenting some of the many lectures offered during the congress. It is for them who could not attend but are interested and for me in case I forget what had been said. 


An anthropological introduction to YouTube by Michael Wesch

(Click on the Title to see the video)

This video is pretty informative, funny and scary at the same time. Its all about the influence of the participating mass, the free hugs, the allowance to STARE and not feel guilty for observing people. Its about the power of you tube, its brilliant. Watch it!


Yoshitomo Nara

I looove the work of Japanese artist Nara and managed to see the last minutes of the exhibition at the Baltic in Newcastle before they took it all down. 

Brown Ale and Cool Arcitecture

Been to Newcastle not to long ago as I went for a job interview at Berghaus. They got a few amazing bridges up there. Especially the millennium bridge is pretty impressive. It looks stunning and can be tilted (like the opening of an eye) to let big ships pass. The river area is especially beautiful at night, when they lit up in different colours. 


Freelance Work

Freelance Work for 'Design for Sport'. They are working on the development of the rugby players 'Scrum Cup' and ask me to make a model of there designs. 



A collection of some pages in one of my latest sketchbooks. 


Cool Window Display

Nice work by Diggy Smerdon at the Force Majeure  Shop in Falmouth 


Green Neoprene?

Great explanation about 'green' neoprene on Patagonias The Cleanest Line blog. 

(click on the title to get linked to the article)


Do Lectures - Hilariously terrifying

Andy Kirkpatrick climbs big kick ass walls and sometimes even with his paraplegic girlfriend on his back (she climbed most of it herself tough) but he also saved Johnny Depp from drowning in chocolate lake! His talk was really really funny and inspirational. I loved the crazy yellow tent he used on one of his adventures (his friends mum made it!). 

Do Lectures- In case I make a mistake, can I make another decision?

Michael Braungart is THE guy I really wanted to see at the Do Lectures. I have read his book and seen a few videos on you-tube and I  think his ideas are a key to a more sustainable future.

He touched on a lot of thinks but for me it was good to hear what he had to say about how things don't need to last forever. He went on that products need to have a defined period but it is important that they are put into the right cycle afterwards. He went on and talked about the biosphere and technosphere and how we should design so that materials can go back into either of them. 

In a funny and thought provoking way he informed and made us question a lot of different products from carpets to recycled freitag bags. 

His key ideas are:
Be good and not less bad!
Design Cradle to Cradle
Design for re-incarnation
Do we need the service or the product? (ie. hot air or hairdryer..) 

Think about: in case a mistake happens, can we make another decision?

Watch his lecture at: www.thedolectures.com/speakers/michael-braungart


Do Lectures "Clouds can help the soul"

Gevin Pretor-Pinney invited us to enjoy and understand the beauty of clouds. Look at the second picture, the cloud looks like a skater on a miniramp! Gevin talked about how most people take clouds for granted and how poor live would be without clouds. All the lovely images he showed us inspired me to look up more and find interesting shapes myself. "Slow down, look up and let the creative thoughts come trough" 

High up in the air

As a thank you for volunteering and helping out during the Tall ship event in Famouth myself and the other volunteers had a 3hour sail on the Mercedis, as a thank you present. 

The inauguration of sailing ship Mercedes was in May 2005 and she is one of the youngest ships in the international fleet of tall ships.  Mercedes has an mpressive rigging with 900 m² total sail area and it was a grand pleasure to sail with her. I ignored my fear for heights and climbed up the high into the mast. Pretty cool experience!


Volunteering at the Tall Ship Regatta

Falmouth hosted the start for the Funchal 500 Tall Ships Regatta over the last few days. I have been volunteering as 'event management assistant' and had to do a great selections of differen jobs. Today was the start of the race and all the ships left Falmouth and lots of boats went out to say goody bye. Spectacular to see so many ships sailing off in the distance!


Goose down & Reindeer hides

What a great combination of materials! The folks from Howies and Fforest Farm really spoiled us all with fantastic sleeping grounds, homemade jam and lots of other jummy  local food and an all round super environment.

The talks by great 'authors, architects, ecologist, activists,  a beekeeper, a climber and an inventor' where a huge amount of inspirational brain food, which will take a few days to digest. 

All lectures where recorded and can be watched at www.thedolectures.com/speakers

More about the speakers soon


Design Salary Survey

Interesting! to link to the article click on the title.

(picture taken of www.coroflote.com)


Hidden Art Design Fair 2008

I went to the beautiful, National Trust owned Godolpin House where the Hidden Art Design Fair took place. To be honest I was slightly disappointed with this years show. After last years amazing visit I felt like not much new work was on show. I do however really liked the curated Dinning room where different lighting design was shown in a dark room and only one at a time was illuminated. I also liked Ismini Samanidou and Hannah Maughan printed textile on glass. They experimented with different pattern to create beautiful windows with integrated curtain prints. Loved it!

For more about the show have a look at: www.hiddenartcornwall.co.uk/events/design-fair


Do Lectures

I just found out, that I have been selected to the Howies Do lectures! YIPPPYYYYY really excited, cant wait to here people like Michael Braungart (co author of Cradle to Cradle), Russell Davies and Trevor Baylis speaking.

It is also going to be exciting to sleep at Fforest farm and meeting new people!

For more about the DO Lectures check out:
http://www.thedolectures.co.uk/, its a lovely designed webpage!


Networks of Design

A few days ago I helped moving exhibition boards up the stairs of The Polly and just now I had a quick look at what my friend Charys Marks created. She was commissioned to design the exhibition entitled Re-imagining Cornwall: Networks and Narratives, which runs in tandem with the Networks of Design International Conference check it out here: http://www.networksofdesign.co.uk/. All work is up and it is looking superb!
"The conference offers the opportunity for academics to explore the fascinating shift that is occurring within design history, away from a discipline that studies prescribed objects, individuals and processes towards a wider investigation of mass consumption, mediation, identity, material culture and the meaning of things. Our hope is that it will encourage a more collaborative and inter-connected approach to design."
The exhibition focuses at the key moments of Design in Cornwall, ranking from the present to the past. The exhibition is free to enter and open from: 25/08/208 – 05/09/2008, 10.00-16.00


Work Experience

I am nearing the end of my work experience at Howies. I have been here for nearly two weeks now. It is great to work with Chris Vandrill and he showed me some useful stuff on illustrator and explained to me how things work here. The whole team is lovely and welcoming and Fridays is cake day! They even have got there own fantastic print shop, where all t-shirts are created in house. Tomorrow I will be joining Dave for a “Creative Day” I am not sure what that involves but sounds interesting and inspiring.


Keeping Fit

At the moment I am doing work experience with a company called howies in Wales. Its in the middle of nowhere and the area is absolutely beautiful! Camping at an amazing spot overlooking the see. Coming into work on bike feels great, especially with all this sunshine we got at the mo. The only problem is diging my bike out at the end of they day!


New Designer Exhibiton London

Hey I just returned from the New Designers exhibiton in London. Long days standing on my feets but our stand had great interest and it was funtastic to talk to so many people. Here is a picture of how I displayed my work on the stand.

Copyright 2008 Sophie Friedel. All rights reserved.


Snug - the Travel Hoodie

Hooded garment for travellers, addressing the need for a more comfortable and safer way of sleeping whilst on the move.

Trends show that an increasing number of people travel and sleep in airports and train stations but also on their mode of transport. Professional surfers, snowboarders and skaters for example travel a lot to compete at events around the world and use the (potential wasted) time spend travelling to catch up on some sleep.

Providing the traveller with the opportunity to gain a better sleep whilst on the move means they can use the time spent on the destination more productively.

Snug acts as a sheltering environment for sleeping by providing the wearer with an inflatable neckpiece integrated into the hood that supports the wearers neck. Attached into the hood is a face shield to block out light and give privacy to the sleeper. The hood has got a snug fit so it will stay tight on the head in windy conditions, but also when performing fast downhill manoeuvres. Snug comes with earplugs to block out unwanted noise and has got a small compartment to store them safely. Furthermore it has got a 100 decibels safety whistle that acts as an audible crime deterrent. It also has intergrated hand warmer mittens to provide a cocoon like environment for resting.

100% MAPP merino was chosen to construct the garment because of its technical properties but also due to its sustainable manufacturing process. The fabric promotes balanced body temperature regulation and its naturally odour repellent meaning it needs to be washed less.

Copyright 2008 Sophie Friedel. All rights reserved.

K-Guards 1.3

To achieve the best possible design, the K-Guards 1.3 have been developed and tested in close teamwork with professional and novice skateboarders.

The pads that are currently on the market do not fulfill the functions needed by the slide skater. Due to advanced spin manouvers close to the ground the skaters are in need of robust protection without eliminating the knee movement.
Two-layer system allow the user to adjust the thickness off the padding.
Removable and adjustable slide cups lead to a long lasting pad.

Materials: Bamboo linen (the natural fibre eliminate smell) SpaceTec padding (the fabric allows a lightweight and breathable protective layer). Memory foam for added protection and comfortable fit). Codura and UHDP for robust and long lasting knee protection.
Copyright 2008 Sophie Friedel. All rights reserved.

K-Guards 1.3 Research work


The Hugsters are big playful cushion monsters

They come empty and the user has to stuff them with soft goods such as spare pillows and blankets.

The monsters have got big arms to give the person using them a comforting hug.

The arms can be taken off for fun 'pillow' fights.

Copyright 2007 Sophie Friedel. All rights reserved.

Sole Socks

Sole Socks are organic cotton reflexology socks designed to relax the body from head to toe

Massage nodes stimulate reflexology points located at the bottom of the sole. They are deliberately placed to help sooth common pain in feet, knee, spine and head.

The project was developed in a team of three and was designed to go with the DesignX - Naked Product Range - that was shown at the Milan furniture Fair in 2007

Copyright 2007 Sophie Friedel. All rights reserved.

Places I showed my work at

New Designers: Business Centre, London, July 2008

Degree Show: Design Centre, Tremough, Cornwall, June 2008

Designate: The Polly, Falmouth, Cornwall, December 2007

Hope: LOGOS Ship of Hope, Falmouth Harbor, Cornwall, June 2007

We are Salmon: Design Centre, Tremough, Cornwall, May 2007

DesignX Studio: Salone Satilette, Milan, Italy, April 2007

Foundation Diploma End of Year Show: The Polly, Falmouth, Cornwall, May 2004


Bendy Wood

I am currently sanding, cutting, drilling and most of all bending local Cornish oak into beautiful peaces of art. The boys at sixixis are super rad and show me how to shape creative lines out of wood. Before the oak can be bend we steam it and fix it to special by Tom designed jigs. Sometimes small once sometimes big once, depending on what is being created. Sixixis is a young start up business, taking home prizes for creativity, innovation and sustainability. Read a great article about chaos theory, steam bending giant oak chairs and more on getwoodworking.com